How oppo mobile come in indian market
When Indian people started using smart phone technology , where Micromax was best at that time , oppo n1 was the first mobile released in India . Oppo was registered in China in 2001 , In June 2016, Oppo became the biggest Smartphone maker in China, selling its phones at more than 200,000 retail outlets flourishing market for Smartphone , But with great offerings and sales soaring, the brand soon came to be in a league-of-its own. With sales on an all time high, more than seven times during FY17,
in just about a year.
OPPO indicated its dominance in the Indian smart phone market, even though industry executives said Oppo’s growth has actually slowed down this year due to cutting down on investment, With a sharp focus on the Indian market, OPPO has in many ways worked toward achieving the popularity that it enjoys today, According to the company’s latest regulatory filings, Oppo Mobiles India saw sales surge to Rs 7,974.29 crore in the year ended March 2017, a 754% increase from Rs 933.74 crore in the fiscal before.
Then came the partnership with India’s leading ecommerce platforms where the brand’s flagships could be exclusively bought. Oppo was burning a lot of money in the Indian market last fiscal along with Vivo, be it through advertising, sponsorship of marquee cricketing tournaments, paying retailers hefty margins, buying out retail shelves to place its handsets and branding.
OPPO has ensured that it delivers huge innovation and
an uncompromised quality — always. Isn’t it proof enough that they have their
logo flashed on Indian cricket team’s kits
All these led to a massive jump in sales. However, this fiscal its growth rate has plunged,” said a senior industry executive. Another executive said Oppo’s performance in 2016-17 is commendable considering demonetization in November 2016 took the steam out of Smartphone sales when industry sales had declined till the fiscal end. “But this fiscal, Oppo’s growth rate has come down across neighborhood stores and retail chains. Hence, Oppo which has largely been offline trade focused is now trying
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs, OPPO started the era of selfie beautification, and was the first brand to launch smart phones with 5MP and 16MP front cameras, OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology, in 2017, OPPO was ranked as the number 4 Smartphone brand globally, according to IDC. And today, OPPO provides excellent Smartphone photography experiences to over 200 million young people around the world